Be sure to include a way for visitors to contact you. Obtain a separate e-mail address for your site, so you don't have to use your personal e-mail address. There are lots of free e-mail sites available, such as mail.com or email.com.

Find a way to include input from your site visitors into your site. Have pages of suggestions from visitors, or allow people to submit photos. This is a great way to expand the content of your pages and keep your site dynamic.

There are some great free programs available that can add functionality to your site. Use them if they would be helpful to visitors:

• Start a mailing list to inform your visitors of updates to your pages or other items of interest.
• Install a search feature to allow people to hunt through your site for a particular word or phrase.
• Make up a mini-quiz to allow visitors to test their knowledge on your subject.
• Create a newsletter that provides weekly or monthly items of interest.

When you input meta tag key words, be sure to include common misspellings for each important key word. A significant percentage of search queries contain misspelled words, and this is a great way for you to get listed higher than your competors.